I'm going to provide some honest feedback. As we all know the market for ammunition is to some degree a commodity business. Customers are initially won and lost on price, but quality and customer service are what differentiate one company from another in building any customer loyalty. I purchased 1000 rounds of 9mm ammo and several boxes had low quality rounds (bullet pressed to far onto the casing). Not a huge number (13) but still caused me to wonder about the quality process and I reached out to customer support. I sent pictures to ensure that CS knew I wasn't making it all up. The response was: 1) we get our ammo from various distributors and can't inspect every round and 2) If I wanted to return the entire order I could or one box I could for a refund. My thoughts: 1) As a customer, the CS rep should be owning the problem for OL and not transfer responsibility to your vendor. OL needs to manage vendor quality - it's not the customer's problem. 2) While returning 1000, or 50 rounds for a small number of junk rounds is "acceptable", it's not "good service" or "very good" service. If you want to differentiate yourself in this commodity marketplace for ammo, then an excellent response might have been to send me a complimentary 50rd box. That would have gotten the 5 stars and created a customer who would come back without shopping around. Just some food for thought - I don't know your business model or margins but have been in consumer products and customer service for 30+ years. Best regards!