We run a cozy vacation rental and getting quality followers on IG has always been tough—likes are nice but we need bookings. IG can be super tricky in this space, so we gave Path Social a shot after hearing good things. Gotta say, they impressed us with how they targeted real travel lovers, not just random followers. Our page has grown steadily and we're now seeing more DMs from actual guests wanting to book directly through IG 🙌 Bookings are up about 90% since starting and honestly... it’s the first time Instagram’s felt like a solid biz tool instead of a guessing game.