From a purely personal perspective, I found the showroom noisy and the large screens overbearing, almost to the point of claustrophobic. With regards to the ritual surrounding the "Handover" of the car, which ,incidentally, I refused to participate in, I found that to be a little OTT but I'm sure some people enjoy that sort of thing. As a rule, I'm suspicious of all sales people in particular Car Sales people, who can be too pushy, promise you the earth, blind you with irrelevant detail and be far too personal/familiar, so imagine my surprise and delight when I was introduced to Stephen Cumming. Stephen was helpful, without being pushy. He explained the basics about the car of my choice and answered what questions I had and more importantly, he was friendly without making me feel like we were long lost family. I had already decided upon the make and model of car that I intended buying before visiting Peter Vardy so, aside from a fairly good deal, in comparison to Arnold Clark, I would say it was the manner in which Stephen dealt with me that swayed me to Peter Vardy. I would like to add that the others in your sales team I had dealings with during the whole experience, from first visit to handover, were friendly and efficient.