I sell handmade pottery and wanted to bring more people into my pop-ups, not just grow online. Plixi helped increase my visibility, especially among home decor and slow-living enthusiasts. It’s been trickier to target people specifically in my city though, which would’ve made it more effective. Engagement is more consistent, and I’ve had a few in-person shoppers say they found me through Instagram. That alone made it feel worthwhile.