For businesses focused on Australian SEO, PureLocal is a highly respected and valuable directory, but gaining entry requires meeting strict criteria. Having worked with their editorial team through various SEO agencies, I can confirm their selectivity. PureLocal prioritizes listings for established brands operating firmly within Australia. They actively remove submissions that don't meet these geographic or their internal quality benchmarks, which can include perceived 'spam' or businesses lacking a clear Australian presence. Recommendation: Pursue a listing if you're a recognized Australian business. If not, your chances are slim. Keep in mind they have charged fees previously. While acceptance isn't guaranteed, a successful listing on PureLocal carries considerable weight in the SEO landscape.