I've been buying film from Reformed Film Lab since I started shooting again back in 2022. I'll always remember the time I was ordering some medium format film and a soft leather case to carry my 35mm film around when I'm out and about. After placing my order, within the hour, they sent me an email just to check in and make sure that I wanted the 35mm case and not one for 120. Wow. Not only were they looking through orders in real time, but they were making sure people actually get what they needed. I had never had such an experience with an online store before. And for that, I am a loyal customer.