I saw an ad and based on reviews and the quality of ingredients decided to try it. This is my sixth month and what I can say is the small size of the dose, the fact that I don't have to take them with meals, that they go down with ease has made a huge difference in my supplement game. I've looked into the ingredients, just to make sure I've chosen well and am still impressed, especially with the K2 (Google it!) I've been adding other things into my routine to improve my overall health so I can't quantify and say this alone is helping me feel better, but I am sticking with it because it has become part of why I am a better me health-wise.