It was very easy and straight forward to take out a policy on my iphone. It's a case of just simply completing a few basic questions about yourself, and then filling in a few details confirming your iphone - then that's it - all done in a few minutes. The cover is good value for money, and the terms and conditions as well as the level of cover are as good and as better as other insurance providers whilst still keeping premiums at an acceptable level. They may not be the actual cheapest, but they are still competitive and provide good value in terms of the level of cover. There are no hidden costs or surprises during application process - all aspects of the cover level are clear from the outset along with the costs.