My son (9 years old) and increasingly my daughter (6 years old) absolutely love this publication. My son really does read it from cover to cover and is consistently spouting facts from the various articles that he reads. He has been lucky enough to contribute a book review and was very proud to see his picture in the paper and to have an article printed that he had written. We haven't tried the online version yet but I'm excited to see how that might also engage the kids. I also think that it does a great job at tackling some of the difficult issues that kids (and all of us) are confronted with.