Absolutely brilliant, first class amazing from start to finish! I ordered my private plates for my Mini Cooper SD and chose the options of all the legal transfer and activation of the new reg when purchasing. The website was very user friendly, and the whole process was amazingly 'swift', hassle free and everything was taken care of in a professional manner with me being updated by email during every step of the way throughout the process with clear to understand instructions. The plates look absolutely amazing on my car and I thoroughly highly recommend Swiftreg if you are thinking of going down the route of personalised plates. Superb experience from beginning to end! I couldn't fault anything!!