Nothing went wrong thankfully, I arrived at the Swoggi site from CNN via Outbrain, who could do with vetting their sponsors. The "review" was, as usual, written in typical, boring and obvious con language.
I do believe the reputable and often high profile sites that host these scams should be held responsible for people's losses then I'm sure we'd see them vanish like ripples on a pond. That would be so nice.