Thriva will justify itself as a subscription based company, I challenge you to find them being clear and upfront on their homepage. Homepage to checkout we found 2 mentions of subscriptions in conveniently discreet grey coloured font surrounded by other distracting bold text, a smart visual misdirection trick, not a coincidence. Compare Thriva to say another subscription based company NETFLIX, who's homepage shows clear indication of a subscription within the first two sentences. I imagine Thriva mention "Subscription" just enough to cover themselves legally while being as visually underhand as possible. Deceptive business model looking to exploit its customers. Makes you question Thriva's ethics.