I'm a hotel owner and I use trivago to help market my hotels to a wider audience. trivago allows me to update information and add photos of my 4 hotels in Derbyshire (number 5 coming soon!) Since I started actively updating my profiles I've seen a definite increase in visitors, must be related. I want to manage my own reputation online and not rely on all the reservation sites I'm listed on. trivago gives me the chance to do that and it's great.