It is with regret that I have today terminated my Virgin Active membership. Their one towel policy, poor user experience and price increase are behind this. I have been a member of Virgin Active Clapham Common since they took over from Holmes Place of which I had been a member since they opened about 25 years ago. Over the last few years the quality of experience has gone down whilst the prices have increased. Some of the issues I have: 1. The recent one towel per visit policy - this is wrapped up as a sustainability policy - it is not it is a cost cutting exercise. 2. There is frequently no hot water at the Clapham branch, who wants to shower in cold water after a visit to the gym/pool/sauna or steam room. 3. Broken amenity kits. The body wash and conditioner dispensers need to be replaced. They do not work and users open the top and scoop out the contents which is a significant infection control issue. 4. The lockers often lack hangers and the bottom of the lockers need a regular good clean, I know I am not the only person to believe that the quality of the experience at VA has declined.