I haven't in any way maximized the website, but I had been recording my food and weighing in. Personally for myself I joined Tesco Diets about 7 years ago which the site is no longer. My favorite parts were that I could create a menu each week from a drop down list and also print a shopping list from this. I had a weekly email reminder to add my weight with a comment and I received back a comment from one of the team - usually words of encouragement. I small thing but it really helped me stay on track. I could say when I had been on holiday and they encouraged me to get back on it.