Whilst is does what it says on the tin so to speak it isnt that easy or pain free!! The cream is difficult to apply accurately, its quite thin and spreads/falls off the stick too easily. As well as getting some on my bikini line it inevitably ends up on my legs and under my mum tum and this is the main problem I have with it- whenever it goes into fold of skin, for those of us not blessed with a flat tummy and having a mummy overhang, the skin burns after 30 seconds or so. After removing it my skin was raw and actually blistered. Great job where it was supposed to go! But painful where it wasnt.