The first round of ads they ran for my thriller novel targeted a weirdly broad audience—I saw clicks from people who clearly weren’t into the genre. I panicked, thinking the budget was wasted. But when I flagged it, their team reworked the keywords and demographics overnight. The revised ads performed so much better, and sales picked up within days. I wish the targeting had been sharper from the start, but their responsiveness turned it around.
2 months ago
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