I've bought four pairs is Sums' socks - the club casual and comfort deluxe - and really enjoy wearing them. They look great, feel great and wash well. The only drawbacks are the stitching ripping where the lighter upper sock meets the cushioned heel/ankle fabric (club casual) and suffering a blister on a 7km run (comfort deluxe). I wholly accept, though, that my technique for putting on the socks might have caused the partial tear and the blister could have been down to the shoes or poor technique.