After a few years finally decided to give Sums a try, their attitude to giving back to communities is what made the decision for me. Now all I've worn on my runs are Sums socks, they're better than I anticipated by a long way! I bought three pairs, one being the Ascenders...they look great with my new Brooks trail shoes, they are everything they're sold as and more! Super comfortable for long or short runs, like a hug on your foot. I'll also be recycling my old socks with the postage label provided :)