I used to love Nutella, but was not happy with the ingredients. Also I found Nutella highly addictive, which is not good when you are trying to be balanced about the food you eat. I found Wyldsson on Facebook a few times. I thought about it for quite a while before purchasing, as I didn't want to rush into buying anything. I am happy I did. Wyldsson tastes really good. It's not too sweet, it tastes natural and not refined like Nutella. I also find as much I enjoy it on spelt crackers, I also enjoy them in my smoothie. I don't need to keep eating it, as it doesn't have that addictive feel that Nutella has for me. I also feel like as if I am putting nutritious food in me, even though it feels slightly naughty, it's definitely not moreish, which is good.