I have a history of purchasing value branded watch straps and feeling rather "meh" about them and always wanting to switch them out for the step up. After searching around for sometime for a 21mm strap for my Longines, I bit the bullet and pulled the trigger on this beauty. Every single part of this strap screams quality and comfort and since the day it was delivered my Longines has had 100% more wrist time. Comfort, length (I have a 7.5 inch wrist), buckle, everything is exactly what I wanted in a strap. I highly recemend this for the discerning watch enthusiast.