I’ve tried making my own ketones (via the keto diet) and one other brand of exogenous ketones and Ketone-IQ ketones are the best tasting and best performing. This product has been a part of my daily wellness routine and exercise fueling regimen for 18 months now and I’m not planning on stopping anytime soon! I’m more likely to skip a shot of espresso than a Ketone-IQ shot. And that’s saying something!