No taste so easy to use in drinks or cereal , I'm taking mine everyday .it's my first order but trying it out for 6 months .I know it's important to take and wished I'd taken it sooner , it's not going to change my looks due to my age but it might help and hopefully stop me looking any older lol .Not many people have seen me for a while , so I'll wait for the comments . The person who recommended it to me did so because I was amazed how good she looked after not seeing her a few months . she Collagen powder was the reason , if you don't try it you won't know :)