What's that you ask? Is my panettone better than yours? Well, I don't know you, and I don't know your panettone... but yes. Yes, it is. What's my secret, you ask? Well, I'll tell you this... it's the essence of panettone in a bottle. I buy it from this small speciality baking shop. I add it to the fruit to make it explode with flavour, and then a touch to the dough. Expensive? No, actually! It's very fairly priced! What is it? Well, I could tell you, but I won't. It's a secret...