“I was looking for a fluoride free toothpaste that both whitened and made my mouth feel fresh and this is it. It’s a soft toothpaste which sinks into the toothbrush and not fall off when I add little water to it which seems silly but matters to me it seems haha”
“I really like this toothpaste - it's quite soft, as in it is squeezed onto the toothbrush and doesn't stand up as though it's going to fall off the brush, it sinks in a bit, which I rather like, it spreads over your teeth more easily too. The flavour is great, you could drink orange juice after this and not feel punished. It also lasts well, you don't need a lot of it each time you brush so you don't run through it.”
