“My previous toothpaste was discontinued and I've always used a citrus based paste at night. Paste consistency is great, I just dip my toothbrush in the jar and then wet it. The taste / smell is beautiful; tangy citrus without being overbearing. Does a great job cleaning my teeth. My only (minor) gripe is that whatever they attach the label on to the jar with peels straight off in warmer weather. No problem re: the label but the jar becomes a little oily. I stick a piece of cardboard under it which helps and it won't put me off reordering.”