“My dog knows when he is being given medicine! So it was a battle every month when it came time for his heart guard or flea and tick pills. A vet tech who I trust told me about her dogs being the same way and that with this product you get the same protection but have to give it every three months. So know with my dog on this he is not so wise as to when it's coming..hehehe. I would not only recommend this product but, the website is very user friendly and the prices are way better than getting through my vet!”