“This toothpaste seems to help keep my dog's teeth clean. I apply it with a rubber finger brush and she doesn't mind the intrusion into her mouth. I do the side that is facing up and leave the other side of her mouth until that side is facing up. I don't want to make an issue of cleaning her teeth and stress her about it. I do it when she is sleepy and she licks it off her teeth and seems to enjoy the flavour.”