“I have used the ABH Brow Wiz on my brows for years, but after my colour (Taupe) was sold out for so long I switch to the Benefit Gimme Brow. It's good, but it's not ABH good. Brow Wiz is creamy enough that it doesn't drag but firm enough that you don't use loads of product every time, the pointed tip is so much easier to use than a slant and I won't ever switch again!”
“I have light ashy brown hair and have pinkish undertones. Finding brow products that work can be tough, but the taupe shade from ABH works great for me! I was getting lazy and wanted to stop using Dipbrow, and my eyebrow brushes had seen better days anyway. The Brow Wiz is the best brow pencil I have ever used!
It's not stiff, it applies consistently, it's just the right shade, and I can apply it precisely everytime. It's actually perfect for filling in my freckles after putting my foundation on too! In all honesty if you are interested in this product, I do recommend getting it, it is so worth the money”
“Very easy to use . I got the shade taupe as im blonde and the shade is perfect. I have used the benefit precisely brow but decided to try this. I love the formuka, its not as waxy as the benefit. 5 stars from me”
“This is a really great, easy to use eyebrow pencil. The taupe colour is perfect, not too red/orange but also not too dark brown. It's not super pigmented but that's not really what you want with pencils, you can still build it up. Quite pricey though.”
“I really like the brow wiz! It's super fast and easy to use which is a must for me.
Also i like the wiz better that the pomade as it gives a lighter brow look bit can also be built up whereas the pomade always gets quite heavy..
For the colour: i have medium blonde hair that gehts quite light in summer but grows darker from the roots and is not too ashy not too warm. First i tried blonde, but i definetely prefer taupe, as blonde is quite warm toned and a bit too orangy for me.
Only thing negative: the spooly side breaks super easily.”