“This balm was given to me as a free product with purchasing. Unfortunately I was not able to choose the shade and I received Strawberry which I wouldn't choose myself. I would definitely take the darkest avaible as I dislike my lips being pink. The consistency is smooth but not buttery, it doesn't melt on your lips but there is no problem with application. I struggle with dry lips in winter and I really care about it but I dislike lip products which sre drying. This balm doesn't moisturise super much ( I guess those with normal lips will say opposite) but it's good enough to use it for short trips, add just a mascara, BB and blush and that's how I combine it. It's not product I would use every day for work, school, meetings also as shade Strawberry is pink and doesn't suit me, it's exactly a strawberry pink but more subtle yet visible. Overall I don't like this shade. It's not bad balm. Just average. I wouldn't want it more.”