“I’m not keen on JS The Gloss BUT I really l love this formula. It’s pigmented, creamy & glossy. Doesn’t feel heavy but is very moisturising. No need to dip back - one swipe gives a generous coat & coverage to the whole lip. I love the applicator; it hugs the lips & the tip is fine enough for definition. I wore this yesterday for a good 4+ hours- having drunk, chattered away, took a nap & something to eat it didn’t bleed & surprisingly maintained its sheen & colour. The scent is very nice but not too sickly sweet (which is a relief). 100% recommend!”