“I have this in 2 shades (and one of the blushes). I originally picked up Shady business to be a liquid bronzer on my fair skin tone. It has a perfect neutral bronzey undertone and blends like a dream. I would say it is definitely a liquid texture which feels wet on the skin when applied but dries down when sheered out. Because i enjoyed it so much I then picked up Hollo there which i was planning to use as a liquid contour. However the formulas do not feel very comparable at all. Hollo there is more like a concealer type consistency, it feels more moussey than liquid and is more stiff and difficult to blend. I dont know if i just got a dud? I just wanted to share my experience for others”