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Master of Brand Voice Reviews

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I was in a tiff with a client (who's a copywriter) who asked me to bring more storytelling to a case study while describing the client in the case study. And my argument was - We have 3 dimensions of voices - authority, accessibility, and outlook. But you cannot always function in authority. You cannot always be having fun with your brand. There's something called voice control and voice volume - Justin...Thanks for those genius terms!! Coming back to my client story - I put my argument as a comment, stopped working on the case study, came back to Copy School - sat for the entire day and decoded every word Justin spoke in the video course - Master of Brand Voice and oh boy it did NOT disappoint! I am so glad I spent the day learning more about Brand Voice. Now I can back my argument with clear examples of brands controlling their voice when needed, amplifying exactly when (and where it's) appropriate. So this course taught me that copywriters should bring back their common sense when writing copy You can't be turned on all the time. You'll get exhausted! Lol I'm flaunting my badge and most importantly - I became a better writer overnight! Thanks Jo & CopySchool & Justin! Oh and I forgot to tell you this - I was in the middle of the course lessons when I was suddenly logged out and it showed the site under maintenance message!!! I got a mini heart attack and I immediately messaged my friend Sarah this - CopySchool is down and I can't live without CopySchool!! No joke!
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Posted 47 minutes ago
I wanted a more solid process to flesh out my clients’ voice.. Didn’t know how much I’d been missing out on before going through Justin’s training. An absolute must for writing successful copy!
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Posted 1 year ago
The practical tips and tools in this class instantly improved my copy. My clients who turned down the first 6 ad copy variations I wrote before this course accepted all 9 ads I wrote after the course. Thank you for a fun and impactful training. This has reignited my joy for writing! I can't wait till dive into the next course:)
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Posted 1 year ago
Author didn't leave any comments.
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Posted 2 years ago
Brand voice was AWESOME! Love how simple, yet methodically it was broken down. Crystal-clear actionable stuff just like always!
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Posted 2 years ago
If you write for anyone- Stop everything and take this and thank me later
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Posted 2 years ago
Super insightful, really interesting topic and Justin talks about it with a lot of passion! I flew through it because it was so easy to follow along. Can't wait to incorporate what I've learned into my offerings!
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Posted 2 years ago
Justin's course wasn't just informative [AF] it was full of color, personality, and LOL moments. If Ross and Rachel had a kid, this course would be that kid. Wait. They have a kid. This course, is Emma. It has Rachel's charm and Ross' passion for dinosaurs [or in this case, the passion to nail your client's voice] which honestly makes selling a lot easier.
1 Helpful Report
Posted 2 years ago