“Great! Looking for a shampoo to eliminate yellowing and yet hydrating. So far I really like it! My only negative was how much shipping was for one bottle ($12).”
“This shampoo smells amazing and doesn’t dry your hair out like other purple shampoos do. I have gold undertones and have well water which both work against my blonde color but this keeps my blonde from looking orange. I have used so many other brands that did not keep the orange tones out like this one does.”
“This was recommended to me by my hairstylist. I have blonde extensions and live in an area with hard water, so my hair tends to pull warmer. I do use a water softener and filter and this helps, but I use this shampoo every other wash. It helps to brighten my blonde. Also a little goes a long way and it smells great.”