“I have been looking for a product to give me the look and feel of a keratin treatment and this product far surpassed my expectations!! I apply it to towel dry hair and comb and my hair is unbelievably soft, frizz free, and a luxurious shine finish. I also noticed my hair feels/looks less *non washed* on those in between wash days to where I don't even need to use dry shampoo. I cannot recommend this product enough!!”