“Amazing product - definitely the best red that I have ever used, and I’ve tried quite a few. I absolutely love the shade, I have previously struggled to find such a vibrant red, while the colour still being a deep shade - and this is perfect! The pots go a very long way - I have long, thick hair, and was expecting to use 4 pots the first time I used this brand, but just 1 was plenty! I will forever use Directions!”
“Vibrant red that fades out to a long lasting shade of pink even after a lot of washes! - This colour is perfect for anyone who doesn’t have the time to upkeep their colour, but also doesn’t like their hair looking noticeably faded into something icky when it is time for a top up. It fades into a “oh, you’ve dyed your hair again?!” colour of intention.”
