“Amazing product - definitely the best red that I have ever used, and I’ve tried quite a few. I absolutely love the shade, I have previously struggled to find such a vibrant red, while the colour still being a deep shade - and this is perfect! The pots go a very long way - I have long, thick hair, and was expecting to use 4 pots the first time I used this brand, but just 1 was plenty! I will forever use Directions!”