I think the brand itself and the style is unique. I bought a jumper as I loved the style and felt that there was nothing like it out there on any other online clothing shop. I love the fact that I received a thank you with my order and felt that it was a genuine personal touch. I love the t shirts but think they’re a bit too expensive. I am 24 and love to spend money on clothing as many other 24year olds do! but I feel that £35 for a t shirt is a little expensive and over my budget and will be for many others. If they were around 15-20 I would buy loads, trust me! I also think in my opinion that the “spin the wheel” discount cheapens the brand. We all love a discount don’t get me wrong but the way it is done in an “arcade” style doesn’t fit with the trendy, unique and fashionable brand.