Down market fashion stores .Service is more like a supermarket than a department store. Plenty of quest the tills . Caters for those wanting cheap and cheerful fashion and who don't care where it's produced , by whom or with what . Very popular with those on a tight budget and who don't do classic or favour quantity over quality . Not my cup of tea at all . It's definitely a marmite sort of shop - you either love it or hate it .