Today, I found myself battling the unexpected price hike in the world of breakdown services... For the past year, £15.99 per month covered breakdown for the entire family. Then, today's shock: £62.10 per month – a staggering, unannounced increase of nearly 300% after many years of continuous family membership. A year ago, I'd already fought a similar surge to get back to the "new customer" rate. Enough. I'm done being a victim of corporate tactics that penalise loyalty. The phone call was made, cancellation confirmed, despite the predictable offer to reduce the price. But the trust is gone. Why the annual haggling? Why is my long-term loyalty worth less than a new customer lured in by a deal I can't have? This feels fundamentally wrong. Dear RAC Shareholders: I'm not a child to be subjected to a nearly 300% price hike per month. You aren't doing me a favour. I'm buying a service, and I'll buy it elsewhere, at a fair price. A business model that doesn't seem to value long-term customers is one I can no longer support. This isn't just about money; it's about respect and integrity. I'm choosing to support companies that value relationships. This experience with RAC has reinforced my commitment to finding businesses that operate with fairness at their core. Moving forward, the search for a breakdown provider that understands true customer value begins now. If you're an RAC customer, I urge you to check your bill and question any significant price increases. There are likely better, more transparent options out there! Anyone else experienced loyalty penalties? Any recommendations for fair family cover?