AVOID THIS COMPANY. -=# OVER 50% OF REVIEWERS GAVE THIS COMPANY THE LOWEST POSSIBLE SCORE (1 OUT OF 5) ! #=- Hold time to reach a human in excess of 40 minutes every time I've tried to call them. I made calls throughout the week on different days. I consider them to be the worst insurance company in the UK. They are called Premium Choice Ltd but they trade under different brand names because they've ruined their original name "Premium Choice". It looks like they've done the same with A Choice as well.... Currrently 54% of reviewers on this page gave 1 star.... I wonder how long it is before they come up with another brand name to cover up their poor historical performance? I dealt with this company whilst trading as "premium choice" and I wouldn't have paid them a penny if I had known they were the same company. I am now in the process of reporting them to trading standards for tricking me into thinking they are a new business and charging me a £100 cancellation fee when I only had cover for 1 week. DO NOT TRUST THESE CROOKS! They're the cheapest for a reason and I guess we get what we pay for!