Reserved and paid for two seats on 10th July 2024 6.56am 702 service from Frascati Blackrock scheduled to arrive Dublin Airport at 7.32am. Bus never arrived. Managed to hail a taxi at 7.30am. There were minimum 15 people waiting. Many like ourselves had already paid in advance. My issues are that : (1) no real-time information on cancelled services is available (I tried contacting their phone lines and social media channels but no response). (2) Why doesn’t Aircoach notify their customers when it is clear to them that a service is not going to operate as scheduled? (Not rocket science - after all I provided my email and telephone number to Aircoach at the time of booking - either channel could be used to communicate). (3) Why no automatic refund? In fact, the refund process seems very convoluted - a cynic might suggest Aircoach has a vested interest in not issuing refunds. (4) Furthermore if there was effective public oversight, Aircoach would be required to both refund and compensate (I.e. for taxi costs) their customers when there is a service failure. By the way I subsequently made contact with Aircoach to clarify what had happened. I was told I would receive follow on feedback but have heard nothing to date (30th July 2024). I can understand that a service may not operate from time to time. However it is the many communication failures, both real-time and follow-on, that are a source of frustration and indicate customers are being taken for a metaphorical ride - rather than the literal one we expected….