Alfa Travel - Cliffe Norton Hotel Tenby -Disgusting company without care or responsibility Hotel arrival could not have been more shocking. When booking it was clear and specific on room requirements, this was also confirmed after booking and prior to arrival. It was nothing special about the requirements and should easily have been dealt with, however this was declined and most certainly not dealt with, also a refusal to supply the head office CEO name or contact details. The rooms were not next to each other or even close, bear in mind we were there to accompany an elderly 82 year old who was charged an excessive amount given the closet of a room allocated, this was barely big enough for a small bed only also up several flights of stairs. The other room I can only suggest is some kind of converted area, most likely a female toilet. It was not quiet, it was dark, attached to male hotel toilets and shared the access door to the male toilets with a make shift sign on an A4 sheet of paper stuck to the door. The room had two very small windows that were not suitable or even both reachable, had horrid blinds to prevent total exposure of being viewed from the windows by the lift. The other no view at all and right on top of a flat roof and gulley. If the windows were open the nice sound of the hotel extraction systems from kitchen and likely the heating were very apparent, the hotel toilets in constant use and cleaned after midnight. The Bathroom was fine, however the shower was not thermostatically controlled and therefore varied pressure and temperatures (this I learned was apparent and experienced by several others in different rooms) meaning showering not pleasant and could be either cold, Luke warm, warm, or scalding during each showering experience. The smoke detector fitted at the end of bed was constantly flashing a bright light approximately every minute, the rain water pipework not connected and water gushing loudly onto the roof space, also window allowed rain in as so close to the flat roof. All sent to CEO of Alfa Travel Ltd, they confirmed receipt and confirm a response in 30 days. To conclude sleep and accommodation were extremely poor, not fit for purpose in many ways. Clearly rooms should not be used for paying guests and charging extra. Note also made aware of others booking very last minute and getting double room for single occupant. Jan the manager of Cliffe Norton Hotel Tenby is clearly care free, unprofessional and a pure liar. This may well conform to company policy and seemingly acceptable by Emma Russel Plus points - Majority of staff very pleasant and hard working. especially noticeable in the dinning room. Sleep quality is a minus 10 and Alfa care even poorer. It appears Alfa Travel actions and responses may have to form a huge consideration for booking next one. Alfa Travel complaints procedure is to lie, deny, ignore, not take any responsibility and instead reply saying the company policy is not to accept any abuse or aggression (none of which was most certainly given by any of our party) and that the decision is to not take further bookings which would be unlikely in any case based on this. This is the most unprofessional customer services ever and unacceptable. I have asked again for CEO to Emma Russel to reply as so far she has not and instead instructed someone else who simply came back with unacceptable nonsense. I wonder what they said about the poor chap Roy who was quite badly injured by a faulty lift. Perhaps he was ignored or accused of other things. Have photos but site would not upload