First, let me applaud AT for introducing reasonably priced clothes for Tall - not Big & Tall, which is a completely different animal.
That said, I think there's a lot to improve - speaking solely for the men's pants line:
Fit - you've got several confusing product lines for men's pants, and then several option within them. I would simplify that scheme, with narrow cut, regular cut and relaxed fit being the trim options.
2nd, tall figures also need long rise - nobody likes their jewels are scrunched up tight, and very few guys older than 30 want the hip hugger look. So please, add long rise to each model.
I did get a denim work from you guys 16 months ago, and really like it.
I am a 100% cotton kind of guy, but the 9% synthetic does add a bit of stretch to the clothes that most Folks probably like.
Don't give up on the more interesting colors - rust, chocolate, etc. A lot of us are bored to death with tan, navy black and gray.
Thanks for being there.
Oh - on your ordering system, PLEASE do not "lock in" the order after its placed. There's a lot of detail in an order, and guys rushed on phones or tablets don;t always get it right, so a quick followup call to Cust Svce should not yield a "Sorry, we can't do that".
That inability to correct a minor detail will hurt you in terms of returns, which you would want to minimize to reduce costs.
All this helps to fill the hole that
3 weeks ago
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