i ordered a fishing bag that was in their promo at the price stated £ 29.99. Luckily I had taken a screenshot of the advert because the bag turned up but not the same as in the promo shot. When I complained to head office , they said take it to the colchester branch and they will change it for the correct one as per advert. Driving 15 miles there and back, total 30 miles, the shop assistant who liked to be known as a sales consultant, way above his position, informed me that he could not order the one in the photo as it would come back as the wrong one again. we discussed this a t length where i asked another question to be told he wasn't listening to me, he must have been in retail all his life.....not! After numerous phone calls to head office,speaking to various people apart from Steve Crowe the CEO, because you cannot talk to him or even email, therefore probably oblivious to what is happening, somebody organised a correct Item, I believe that man was called Gary. after another trip to colchester branch as well, another 30 mille round trip. Being foolhardy enough to order another couple of items from another promo, yet again based on being a member of AD , when I went into store to find the prices advertised were incorrect again, do they never learn? Fortunately a decent staff member called Kyle managed to get this problem worked out and he is to be praised. They really should not be advertising these promos until they learn how to run a business, FACT you tell a minimum of 20 people bad news, you tell only 4 people positive and good news. Surely a company would rather it the other way round. I have used the company over the years at various locations over the south of England. I am a member of 4 fishing clubs and will be spreading my reaction to the apathy behind this once decent tackle outlet. You might have thought they would try to keep their customers happy by upping their game instead of just being anonymous and indifferent to the people that keep them in business.