As a lady entering this store I did not feel welcome and the man who served me definitely felt I should not be in his man cave!! He talked over me, talked to me as if I was stupid, ignored me ,chatted to other men as he was meant to be serving me. I have fished all my life and this is the first time I have been treat in such a rude way on entering a fishing shop. I usually shop local to me but this shop was recommended so I thought I would give it a try. Never again, a great shame because there is a lot of ladies who fish and like nice gear so the shop has not only lost my custom but approx. 23 from my ladies cub. Your staff should be trained to treat ladies as if they do know what they are talking about and not as if they should stay at the kitchen sink. Shame on you Angling Direct Rayleigh!!