I was deeply disappointed by recent comments made by AO CEO in which he used the term “carpet bombing” in a public or professional context. Given the very real and ongoing suffering caused by aerial bombings in conflict zones such as Ukraine and Israel, I found this language highly inappropriate and insensitive. This term is strongly associated with wartime atrocities and mass civilian harm. As someone with friends directly affected by current conflicts, hearing such a phrase used casually—particularly by the leader of a major UK company—was genuinely upsetting and distressing. I believe that corporate leaders, especially those representing well-known consumer brands, should exercise greater awareness and empathy in their public communications. Language matters, and during times of global crisis, compassion and sensitivity should be part of a company’s values. Even more concerning, after raising this issue, my family and I were blocked from using AO’s services and were unable to send further communications. This felt retaliatory and dismissive, and it raises serious questions about how AO responds to legitimate customer feedback and criticism. I expected better from a company of this size and reputation.