I own an Apple braided solo loop and an Apple leather link. This Ashland Shell Cordovan watch band smokes them. Much, much more comfortable and much better looking. I was expecting this to be my “going out” band but given its so much more comfortable than the Apple bands it is already my everyday band. I’ll probably have to get another Ashland band just to have a clean one around. It’s hard to believe this is almost the same price as Apple’s Leather link, Apple is drastically overcharging for their leather goods again… or Ashland is just being really reasonable in comparison. 5 out of 5 for sure