It’s not what you see, it’s what you don’t—you’re more energetic; you know you are being protected from all the chemicals and impurities that are in the water that will make you sick; and the water is “alive” meaning that it does not destroy the minerals that are needed for your health. I feel safe and healthy. The product is well-worth my peace of mind. Service is exceptional too and that is just as big of a deal as the product itself!