Let 's simply call it 'small print fraud'. When you book at X amount, the moment you fetch the car, be prepared to pay 2x or 3x as much : additionial SERVICE COST, AIRPORT TAX, NON-REFUNDABLE FUEL COST. Trust me on this one, I'm a hard-core traveller, visited over 50 countries, rented cars everywhere, in pretty extreme conditions, and -with some minor variations - car rental conditions are everywhere somewhat the same and are reasonably clear & predictable. This however is a pure fraud, full of hidden costs based on dubious small print conditions. It's totally dishonest. I'm genuinely disgusted.